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In a small pot, combine rice, stock concentrate, 3⁄4 cup water, 1⁄4 tsp turmeric, and a pinch of salt (1 1⁄2 cups water and 1⁄2 tsp turmeric for 4 servings). (Be sure to measure the turmeric—we sent more!) Bring to a boil, then cover and reduce to a low simmer. Cook until rice is tender, 15-18 minutes.
Keep covered off heat until ready to serve.